The field of Atlanta web design is fast-paced and ever-changing. What is useful today might not have the same importance tomorrow.
But one thing is for sure and that is the fact that changes are geared towards improving users’ experience. Your website has less than a millisecond to impress visitors. And more than half of visitors may recommend your business if it has a well-designed website.
As a result, trends like AI chatbot integration, infinite scrolling, responsive website design are gaining traction. But, you shouldn’t follow trends blindly.
So, the article will teach you the most impactful trends driving changes in web design.
In this article, we are going to cover the following:
- What is web design?
- Trends that are driving web design changes and their significance
- A recap of key points
What Is Web Design?
Web design is the process of creating the look and feel of websites to showcase brand messaging to online users. It involves front-end elements on a website that include visuals, text, and more as the field changes.
Web design has primary areas that drive website development and maintenance:
- Graphic design
- User interface (UI) design
- User experience (UX) design
- Search engine optimization (SEO)
- Proprietary software that runs your business
It’s critical to engage professionals with a mix of these skills in these areas to create high-impact websites. A website design agency NYC emphasizes creativity and collaboration in each web design area to create attractive results-driven websites. It should leverage the best tools and apply trends accordingly to drive business growth.
Read: How To Find Reliable Data For Web Scraping
So, here are some of the web design trends you should keep tabs on.
1. Data-Driven Website Design
Data analytics is a crucial component of modern web design and development. Web designers are obsessed with what the website should look like with little or no thought on what the user wants.
Web design can use data analytics to understand users’ behavior. It quickly evaluates users’ interaction with your website and saves their preferences. You can use the data to drive a personalized user experience by showing them what they need based on their preferences.
Since data is an impeccable asset to modern businesses, data-driven web design will gain traction now and in the future.
2. Pageless Website Design
A minimalist design approach improves user experiences by avoiding overwhelming features. You should not overwhelm your users with boundless pages. They’ll leave your site immediately if they can’t easily find what they want.
A single-page website solves this by allowing your users to scroll and get all the valuable information they need. It’s even more convenient for mobile users that require quick access to information.
Remember, more than 50% of global website traffic comes from mobile phones. And it will go higher in the future. So, single-page websites will increase with time, given their mobile-friendliness.
3. AI Chatbots
As mentioned earlier, you have a fraction of a millisecond to make a good first impression. User experience remains critical, and prompt customer support can improve it. Chatbots can help with that.
Chatbots are automating customer service support. It reduces customer response time to seconds. They can handle common queries and quickly escalate tickets to live agents if need be. For example, eCommerce chatbots can give inventory stock status, shipping, billing, refunds, etc., within seconds.
So, they are vital virtual agents that offer round-the-clock customer support on a website. Over 60% of users prefer chatbots for their prompt response. It has an over 80% customer satisfaction rate that may see it being adopted by more websites.
Its benefits make it an incredible addition to web design elements now and in the future.
4. Voice Search Integration
Voice search uses voice to search information on search engines, smart home assistants, etc. It is growing, with more than 70% of customers preferring it over text.
It changes how your website is discoverable on major search engines like Google and Bing. You must add a voice search interface to further leverage user experience and SEO.
The convenience of voice-over text means the voice search interface on websites will increase with time.
5. VR and AR Integration
Global VR and AR consumer markets are increasing and disrupting consumer experience substantially. VR is a fully immersive digital experience that replaces your natural physical environment with a simulated digital one.
AR only adds a few digital elements to the physical environment. You can use them to let customers experience and try your products and services before buying. They are applicable in:
- Self-guided tours
- Apparel
- Beauty
- Education etc.
Website designers can include AR and VR to build immersive and exceptionally interactive websites for unrivaled engagement.
Besides, allowing users to try products virtually enables them to make better and more confident purchase choices.
Superior engagement can enhance conversion rates and be part of websites, especially product-centric like eCommerce sites.
6. Responsive Website Design
Apart from single-page websites, you must ensure your websites are easily accessible to mobile phones and other devices.
Global smart penetration stood at 78% in 2020, with more than half of international website traffic coming from mobile devices. And the website mobile traffic may grow as global smartphone penetration increases.
Website designers must optimize the format of their website for mobile devices to accommodate these current and future changes.
7. Increased Accessibility to People With Disability
ADA lawsuits rose by 64%, and online accessibility is one of the contributing factors. Over 1 billion people are living with various disabilities. You must accommodate them by improving your website accessibility under the ADA compliance guidelines.
Web designers can increase accessibility to disability cases like visual impairments. They can include screen reading tools to enhance accessibility. Other ADA compliance guidelines that the website can add include;
- Add alt messages to images.
- Add captions to video content on the website.
- Provide descriptive HTML tags to your online forms.
The future may see more risk management for websites. Web designers may need to iterate their sites to ensure ADA compliance.
8. Eco-Friendly Website Hosting
The existential climate threat has made consumers prefer more eco-friendly products. Website hosting is no exception in the quest for a sustainable environment.
Website designers can seek green web hosting from providers like Fat Cow, GreenGeeks, etc. If your product is eco-friendly, your website should be too.
Read: How Does App Design Differ From Mobile Web Design?
Take Away
Web design, like most technology fields, is dynamic. Some trends include AI chatbot, voice search integration, mobile responsiveness, and green web hosting.
The trends drive website visitors’ personalized experience, engagement, and conversions. We recommend copying what’s practical to your business.