Videos have become an integral part of social media. They are the most consumed form of content. Studies have shown that videos generate 1200% more shares than all texts and images on social media. They are enjoyable to watch and can make a huge impact simultaneously.
You may find it challenging to create your dream video as a creator. You may feel that you need stellar knowledge about technology to create a fantastic video. However, that is not the case! You can now quickly make stunning social media videos.
Keep reading for some pro-tips to make and edit videos online.
Use your existing content
A struggle many creators face while creating videos for social media is finding innovative ideas that can go viral. A creative block can lead to a lack of content ideas. This can often get frustrating. It can also get intimidating to see other creators consistently post videos on social media.
You need to look no further! You can use your blog posts! Filter out the posts that worked the most on your old blog. You can monitor and analyse your content according to the engagement it has received in the past. This way, you know what content resonates with your audience. Then, create video scripts about these posts or topics related to them. This is the best way to repurpose your old ideas into content that will work well today.
Read: Why You Should Use TikTok For Business
Editing is king
You might have the best quality footage, shot with the best camera angles, but all your footage will be rendered useless if it is not edited properly. Fortunately, editing is easily available to just about everyone with a stable internet connection in today’s age. There are several online video editing tools that you can use to become a proficient video editor. You do not even need any prior skills or knowledge for it. These sites are equipped with comprehensive tutorials to guide you throughout the process.
Good editing can make or break your video. You can find easy-to-use and magnificent templates for your videos. They serve as an important resource since they can be customised according to your needs. You can also include your brand’s logo, trim, cut, loop and reorder your videos using online tool. You can use ready-made filters to make your video more aesthetically pleasing. On top of that, a good online editing tool would also have royalty-free stock clips that you can add to your video!
Read: Everything You Need To Know About Digital Experience Platforms
Target the marketing funnel
Your content must target any one part of the marketing funnel. The marketing funnel has three parts in total. These are generating awareness, building relationships, and generating leads for sales. Your video need not target all three aspects at once. In fact, it is better if it focuses on only one of them. This would make them both purposeful and influential.
You should try to keep your videos shorter, limiting them to 1-2 minutes each. Also, instead of talking a lot throughout your video, add graphics and texts that convey the same message more efficiently. This will help you make a value-packed video that the audience will highly appreciate.
Tell stories in your videos. A great video tells a compelling story that speaks to the viewer on an emotional level. Be sure to craft a script that packs a punch. You should include a call to action in the video. The whole point of a marketing video is to prompt viewers to take action. Whether you want them to buy a product, sign up for a service, or simply learn more about your brand, be sure to include a call to action that is clear and concise. Consider partnering with a reputable marketing video production company with experience in creating marketing videos that get results. They will be able to help you every step of the way, from ideation to post-production.
1. Do not compromise on quality
You do not need to purchase expensive cameras and lighting for a good video. However, you need to understand natural lighting and aesthetic camera angles properly. Invest smartly where needed while choosing equipment for shooting. For example, you can shoot with your smartphone instead of a professional camera. However, if you want sturdy videos, you should consider investing in a good-quality tripod for your phone. It will last you years and make an ever-lasting change in the quality of your videos.
2. Angles and Lights
You must also select the correct time to shoot your videos. Videos turn out beautifully when shot in the sun. However, you must know the angles and the posture of the subject of your video. Just before sunset, also called ‘golden hour’, is one of the best times to shoot a video and get a dewy look. Good lighting can improve your footage to a great extent. Avoid very harsh shadows and bright sunlight. Make sure your face is evenly lit if you are going to be in the video.
Also, see that the background in your video is free from distractions. There should not be any flashy object or noise around you. Make sure that you catch the viewer’s attention in the video. Also, shoot the video in a quiet location if you will be speaking. Or else, use a voice-over.
You must also consider the social media platform before editing the video. Different platforms have different requirements about the format of videos that work on them. Furthermore, various platforms have different algorithms that favour specific kinds of videos. A video that went viral on Instagram may or may not work well on YouTube, and vice versa. Also, you can upload 60 – second videos on Instagram, and they would work well. At the same time, longer videos do better on YouTube and Facebook. Even the preferred aspect ratio of the video changes based upon the platform. The wrong video format can hamper the growth of your content and cause negative effects on marketing. Whatever platform you choose to publish your video on, be sure to include subtitles. In this way, you can make your message understandable to people with hearing problems, for instance. Using software, you can easily add subtitles to your videos.
Practice on an online platform, and in no time, you will be working as a professional video editor. Online platforms also come at affordable prices. You do not need to buy any expensive tool. Some patience and a will to learn can make you a great editor.
Now that you have the tips required to make stunning videos for social media, you can start working on your dream project! It might be intimidating initially, but once you have a hang of it, it is a fun process. Your video can impact millions like you, and they have the power to share your story with the world. So what are you waiting for?