3 Reasons Why Using an App Builder Is Beneficial to Your Business

In the third quarter of 2021, a whopping number of 35.7 billion apps combined were downloaded from Google Play and the Apple App stores. An app allows businesses to engage customers, open new revenue streams, and attract new customers. Therefore, companies are constantly on the lookout for ways to stand out from the rest of the competition and for many of them, the perfect strategy is to create their own mobile app to meet their and their customer’s needs.

Fortunately, technology has come very far today and you no longer have to look for a developer to build your app and waste a ton of money. Nowadays, there are excellent opportunities to grow your business by using an app maker. If the application you want to be is not a demanding one, and you want to make it a practical one for your customers without spending months coding an app, then using an app builder is the right choice for you.

If you’re still not sold on the idea of using an app builder, read this article and see the reason why it’s beneficial for your business.

Saves You Time and Money

App builders have shown to be very popular with small businesses because they offer them an easy-to-use platform that is cost-effective when compared to hiring a developer. However, an app builder involves a monthly cost and depending on the functionalities you need, it ranges in price. This makes an app builder a more affordable option when you compare it to hiring a programmer or an app development partner.

In addition, developers usually take extensive time while app builders allow the process of testing and implementation to take minimal time, and changes are usually very simple to make within the system. The main advantage is that no previous coding experience is required, as the platform comes with pre-designed templates and you can add any feature you like with ease by using the drag-and-drop method.

It’s important to note that if you want to build an intricate app with more advanced features and extensive customization, you might need a developer to lend a helping hand. However, this doesn’t represent a problem as the app builder is more than enough to satisfy your needs, especially if you’re developing an app for the first time.

Read: How Does App Design Differ From Mobile Web Design?

You Can Reach Customers Across Multiple Operating Systems

When developing an application, there are plenty of questions that people ask since they have to make some important decisions. However, one of the most common questions is whether the app should be designed for Android or iOS. Even though most of the apps available in the app stores are iOS apps, focusing only on iOS would make you exclude a large majority of your users with Android phones.

Fortunately, you won’t have to be torn on whether to build one or the other as most builders can help you create an app designed to work across different operating systems and they’re built similarly to mobile websites. Since hybrid apps don’t operate as well as native apps and can negatively impact the user experience, make sure to do your research and see which one is the better-suited option for your business.

Offers Templates for Various Industries

When a business decides to invest in a mobile app and work with a development partner, there might be a lengthy discovery phase that requires a big budget. Some of the steps included during the discovery phase include conducting market research on potential competitors and their apps, deciding what app features are necessary to meet the company’s goals, creating different prototypes so you can visualize the final product.

All of these steps are costly and require plenty of time but when you address them by using an app builder, you won’t have to worry about any of this as there are pre-designed templates with the most commonly used features for multiple industries.

Whether you work in the retail industry, in real estate, or in hospitality, these templates offer functionalities that are most common for the specific industry sector. You won’t have to do any guesswork during the process of creating apps, and since these templates are customizable you’ll also be able to add or delete features as you see fit.

Read: What Do You Need To Know About Application Security

Final Words

An increasing number of businesses are using an app builder to stand out from the competition, increase brand recognition, and provide value to their customers.

Once you read about the benefits, you’ll understand how using an app builder will make a memorable impression on your customers and clients.

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