As a musician, producing the best music is not the only thing you need to focus on. That is if you want your name in the market and make good money. You must also promote it using the most effective ways. If you can work to ensure that your music reaches the largest audience, your music career will be the most rewarding.
Note, however, that learning the art of promoting music, especially if you are new in the evolving music industry, can be a daunting task. The territory is confusing and has many players looking to reap from your sweat in studios. To survive and promote your brand, you need a roadmap to success, specifically when it comes to music promotion.
This post explores ways to promote your music more effectively. You do not have to make the process complex. All you need is the knowledge of the most effective ways to use in your promotion. Read on to learn how you can build an audience in your niche.
1. Make High-Quality and Timeless Music
Great music knows no boundaries, and while it might be a little hard to promote music, it is almost impossible to market low-quality stuff. So, your first assignment, and the most important one, is to develop songs that can stand the test of time.
Put in your best efforts in writing the best songs. It might take time, but it does not matter provided you do something great. If you can do the best compositions, you are almost sure of achieving the greatest success. You might even have to take a short course, get advice and seek the help of veterans while developing your music.
Arguably, to succeed in the music industry, you need a song that can capture people. Without great music, all other ways we discuss in this article might not help you hit the levels you desire. So, invest your time making the greatest music that is easy to sell. Such music will even live beyond your lifetime.
2. Promote Your Music on Leading Platforms
Beyond producing the best music, you also need to upload it to a known music promotion platform, so you reach the biggest audience. With the best platforms, you will access many helpful tools that will help you integrate your music into other marketing platforms, including social media, so you reach many people.
Given that there are many platforms, you might have to find a way to choose the best. Also, note that some platforms require subscriptions while others are free. If you are a beginner, using the free online music promotion will help you save money, market your music effectively and reach your target audience. A great platform should have the following attributes:
- No hidden fees
- No service charges
- No percentages of your earnings taken
As it turns out, you can easily find such platforms. However, you need to go a step further to assess if your options are the best. So, check what other musicians have to say about your platform and go for those with a track record of successful free online music advertising.
3. Strive to Be a Good Business to Business Musician
Let’s face it! It is pretty easy, as a musician, to focus your music promotion efforts on reaching out to your music fans. While that is great, you also need to build relationships with other businesses. More precisely, strive to be a business-to-business promoter of music.
Business-to-business music promotion means that you need to allocate a good portion of your time contacting established music businesses. Get in touch with event organizers, TV channels, DJs, and popular music promotion shows. Good music makes it easy to build your brand if you network with other businesses.
If you can build great relationships with established companies and they endorse your music, you will enjoy great exposure. You will enjoy access to a massive audience and reduce the need to spend money and time selling your music to individual fans.
Read: The Pros And Cons Of Using YouTube To MP3 Converters
4. Create Own Professional Website for Promoting Yourself
Someone might hear your music and get interested in getting to know you further. For your audience to get in touch with you, a professional website would be great. You can use it to share your content and give people a chance to learn what defines you as a musician.
In addition to telling your fans who you are as a musician on your website, you can also earn more through content marketing. You can publish valuable information to help you get new fans for your music. For instance, you can share tips on compositions, music writing production, and other related topics. In other words, the best content to publish on your website includes the following:
- Songs and videos
- Blogs about your genre of music
- Blog posts about being a musician
- Feedback stories from fans
Ensure you also create a section on your website where you will engage directly with fans. Let your audience leave you some feedback or make requests. If you can incorporate their ideas and suggestions into your music, you will enjoy a pool of loyal fans and supporters.
5. Sell or Offer Branded Merchandise to Your Fans
It is one of the easiest yet most effective ways of promoting your music. Consider making some well-branded stuff such as band merch for your fans. You might be surprised to learn that they are even willing to purchase for the highest possible price, especially if you have a big name in the music industry.
With unique and proper branding, wearable merch will advertise your music whenever your fans wear them and walk around. So, invest in eye-catching merchandise and let your fans know where to get them. You will reach out to many and enjoy a great audience.
One other thing worth noting about merchandise is that you might, in some instances, get payment from people to sell your stuff. In other words, they will be paying you to advertise your work. That is, however, only possible if you have good relationships with big businesses.
Read: Fix Google Play Music Stuck Uploading Error [UPDATED] | 5 Easy Methods
Conclusion
As you have learned, promoting your music requires that you employ the best strategies. It is good to produce the best, but you also need to find ways of making people know that you have the best music they can listen to and enjoy. Focus on using the best online platforms but do not forget to use the other ways. All the best as you build your name in the music industry.